![JERMAINE DUPRI AND SO SO DEF RECORDINGS INKS MULTI-YEAR DEAL WITH CREATE MUSIC GROUP JERMAINE DUPRI AND SO SO DEF RECORDINGS INKS MULTI-YEAR DEAL WITH CREATE MUSIC GROUP](https://thesource.com/wp-content/uploads/2024/02/JERMAINE-DUPRI-AND-SO-SO-DEF-RECORDINGS-INKS-MULTI-YEAR-DEAL-WITH-CREATE-MUSIC-GROUP.png)
Jermaine
Dupri
is
making
moves-
and
taking
his
talents
with
him.
This
week, So
So
Def
Recordings,
Inc.
has
inked
a
multi-year
deal
with Create
Music
Group. The
newly
minted
partnership
will
bring
the
legendary
label
and
all
its
recordings,
publishing,
as
well
as
its
historic So
So
Def
Recordings back
catalog
to Create
Music
Group.
In
addition,
the
new
collaboration
will
launch
new
music
and
new
artists
under
the
direction
of Dupri,
who will
also
serve
as
the
new Creative
Director for Create
Music
Group.
Furthermore,
Dupri will
transition
from
CEO
of So
So
Def
Recordings to Chairman
&
Founder,
and
has
appointed Bryan
Patrick
Franklin as
the
new CEO and Joe
Romulus Esq
as Head
of
Legal
Business
Affairs. As
Creative
Director, Dupri’s plans
include
focusing
on
expanding
the
company’s
impact
on
the
cross-section
between
music
and
culture.
Regarding
the
new
deal, the
GRAMMY®
Award-winning
producer
and
hall
of
fame
songwriter
commented,
“I
have
been
looking
for
a
home
for
the
entire So
So
Def brand
so
I
can
continue
to
do
what
I
started.”
“Jermaine has
been
one
of
the
most
successful
and
impactful
forces
in
music
for
the
last
three
decades,”
said Jonathan
Strauss,
Founder
and
CEO
of Create
Music
Group.
“We
are
honored
that
he
and
his
team
have
decided
to
partner
with
us
for
both
his
catalog
and
future
output.”
Advertisement
Fans
are
the
ones
who
will
benefit
the
most
from
this
new
partnership
as
they
plan
to
roll
out
tons
of
new
music,
while
introducing
new
talent
for
the
world
to
embrace,
ushering
in
a
“new
day”
at So
So
Def
Recordings.
Established
in
2015,
Create
Music
Group
is
a
data-driven
media
and
technology
company
focused
on
empowering
artists
and
creators.
Named
#2
on
the
Inc
5000
Fastest
Growth
Companies
in
America
in
2020,
its
industry-leading
platforms
enable
rights
holders,
distributors,
artists
and
brands
to
identify
and
secure
monetization
opportunities
and
build
new
audiences,
specifically
on
emerging
social
media
platforms
such
as
TikTok.