![<div>Flexin’ On You Varmints: Meet 24.7Hunt Founder Ranar Moody & His Culture-Shifting Collective Of Black Outdoorsmen Elevating Georgia’s Hunting Scene</div> <div>Flexin’ On You Varmints: Meet 24.7Hunt Founder Ranar Moody & His Culture-Shifting Collective Of Black Outdoorsmen Elevating Georgia’s Hunting Scene</div>](https://bossip.com/wp-content/uploads/sites/28/2024/02/17073620400011-e1707362291440.jpg)
Bossip
Video
Source:
Johnmirean
McClendon/@visualartistjay
Nestled
in
Georgia’s
classic
American
fabric
are
a
dynamic
collective
of
Black
outdoorsmen
redefining
“cool”
while
elevating
hunting
culture
in
the
historically
conservative
state.
Led
by
expert
hunter,
master
marketer,
HBCU
graduate
(Tennessee
State
University),
and
luxury
fashion
connoisseur
Ranar
Moody–Founder/Owner
of
barrier-breaking
outdoor
brand
24.7Hunt,
the
culture-shifting
group
thrives
in
a
hunting
renaissance
that
“builds
community
through
the
outdoors
with
an
urban
influence.”
“I
met
Ricky,
Daryl,
and
Aubrey,”
recalled
Moody
about
his
24.7Hunt
family.
“It
ain’t
that
many
Black
dudes
on
social
media
that
duck
hunt.
So
I
hit
’em
up,
bro.
I
was
like,
‘We
all
got
similar
goals
and
it’s
easier
to
get
there
together
than
separate.’
So
once
we
started
moving
as
a
unit,
24.7
blew
up.”
Moody
grew
up
hunting
whitetails
(deer),
turkey,
quail,
and
occasionally
mallard
ducks
with
his
father
and
grandfather
in
the
hardwoods
of
Georgia.
Now,
years
later,
he’s
the
face
of
a
booming
brand
with
popular
merch
and
an
engaging
social
media
presence.
And
when
he’s
not
on
the
hunt,
he’s
rapper
about
his
hunting
exploits
in
bass-heavy
tracks
off
his
Duck
Music
mixtape
series.
Check
out
his
new
video
for
“Way
Up”
below:
We
had
the
pleasure
of
joining
the
emerging
star
and
his
24.7Hunt
crew
during
their
annual
dove
hunting
season
kick-off
event
that
attracted
hundreds
of
people
from
across
the
country
to
the
sold
out
group
hunt.
The
bustling
weekend
brought
together
outdoorsy
men,
women,
and
children
of
all
races,
ethnicities,
and
backgrounds
for
good
vibes,
networking,
and
spirited
dove
hunting
on
Black-owned
land
in
Montezuma,
Georgia.
“My
dad
used
to
host
dove
hunts
all
the
time,”
said
Moody.
“Before
social
media,
24.7,
and
all
that,
people
would
come
all
the
way
from
Atlanta
or
Alabama.
So
since
my
brand
blew
up,
now
it’s
my
responsibility
to
host
them.
They
were
big
then,
but
now
it’s
on
a
different
scale.
So
hopefully,
when
my
son
grows
up,
it’ll
be
something
that
he
wants
to
do.”
Powered
by
off-road
vehicle
giant
Can-Am,
the
smoothy
executed
event
was
a
massive
success
that
opened
our
eyes
to
the
unifying
power
of
hunting
and
camaraderie
it
fosters.
“It
was
a
blessing
for
Can-Am
to
donate
seven
or
eight
vehicles
for
us
to
drive
everybody
out
on
the
field,”
said
Waldo
Moody,
Ranar’s
father
and
Quality
Control
Manager
for
24.7Hunt.
“To
pick
people
up
and
give
them
water.
That
means
a
lot
to
24.7
Hunt
to
have
a
big
company
come
in
and
say,
‘What
do
you
guys
need?
We
want
to
be
a
part
of
[this].’”
According
to
Lydia
Parker,
Executive
Director
of
Hunters
of
Color,
97%
of
U.S.
hunters
are
white
which
makes
Ranar’s
movement
as
a
Black
man
who
loves
Hip-Hop
even
more
empowering.
“One
of
the
saddest
things
to
hear
is,
‘No,
we
don’t
do
that;
hunting
is
not
for
us,
hunting
is
not
for
me.’
That’s
sad
because
it’s
clearly
a
myth.
It’s
not
true,”
said
Parker
about
barriers
faced
by
BIPOC
hunters
in
an
interview
with
The
Nature
Conservancy.
We
talk
about
things
like
feeling
comfortable
around
firearms
or
feeling
comfortable
going
into
a
predominantly
white
space.
Hunting
is
currently
97%
white
and
89%
male.
And
as
women
of
color
there’s
an
added
level
of
safety
concerns
and
concerns
about
accessing
spaces
where
you
don’t
know
if
people
are
going
to
be
accepting,
or
kind,
or
anti-racist.
You
don’t
know
if
you’re
going
to
be
safe
when
you
get
there.
You
might
not
have
cell
service.
So,
things
like
that
that
are
actual
fears
and
barriers
to
entry
for
BIPOC
communities.
It’s
rare
that
you
experience
genuine
humility
and
a
willingness
to
embrace
outsiders
which
make
Ranar
a
respected
leader,
father,
husband,
and
ideal
hunting
ambassador
for
the
next
generation
of
Black
hunters.
“I
didn’t
set
out
to
be
a
spokesperson,
and
never
in
a
million
years
could
I
have
imagined
the
response
being
as
big
as
it
has
been,”
said
Moody
about
24.7’s
success
in
an
interview
with
outdoor
apparel
brand
SITKA
Gear.
“We
just
hunt
ducks,
write
raps
and
make
videos.
The
DMs
we
get
from
young
kids
telling
us
we
have
inspired
them
to
get
into
hunting—man,
that
is
humbling.
To
me,
hunting
is
about
fellowship,
and
that’s
something
that
you
can’t
buy
off
the
shelf.”
24.7Hunt
is
deeper
than
hunting.
It’s
rooted
in
building
community
through
teamwork,
fellowship,
positivity,
and
understanding
that
serve
as
the
bedrock
for
the
burgeoning
brand.
“I’ve
been
around
long
enough
to
know
that
as
Americans,
we
are
stronger
when
we
are
together,”
said
Moody.
Whatever
unites
us,
be
it
hunting
or
music
or
sport,
there
is
fellowship
there.
If
24.7
can
be
a
small
part
of
bringing
people
together,
that
is
something
I
can
be
proud
of.”
With
growing
support
from
respected
brands
like
Yeti,
Gunner,
Benelli,
SITKA
Gear,
and
more,
quality
people
at
the
forefront
and
behind
the
scenes
of
the
movement,
and
a
rapidly
growing
fanbase,
it’s
clear
that
24.7Hunt
has
everything
it
needs
to
change
the
world.