UnitedMasters,
Steve
Stoute’s
renowned
global
music
distribution
platform,
kicked
off
GRAMMY
weekend
with
the
exhilarating
annual
concert,
“A
Celebration
of
Independence,”
at
the
Hollywood
Palladium.
The
star-studded
event
featured
electrifying
performances
by
music’s
hottest
acts,
including
Davido,
Uncle
Waffles,
Tokischa,
Donavan’s
Yard,
and
NLE
Choppa.
Esteemed
guests
in
attendance
included
Nas,
will.i.am,
Doug
E.
Fresh,
Jessie
Reyez,
A.V.
Rockwell,
Kat
Graham,
Lauren
Jauregui,
Jozzy,
RMR,
ScarLip,
Kenya
Marche,
and
many
more.
The
concert
celebrated
the
power
of
independent
music
and
showcased
trailblazing
artists
shaping
the
cultural
landscape.
This
marked
the
first
time
UnitedMasters
featured
international
acts,
solidifying
its
impact
and
representation
within
the
global
independent
artist
movement.
“To
show
up
again
during
music’s
biggest
weekend
with
independent
artists
representing
where
music
is
headed
globally
was
an
unforgettable
moment,”
said
Steve
Stoute,
founder
and
CEO
of
UnitedMasters.
Our
annual
GRAMMY
celebration
culminates
all
that
we
stand
for
at
UnitedMasters
in
creating
spaces
for
independent
artists
to
thrive
and
showing
them
their
place
in
this
industry
is
enormous.”
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UnitedMasters,
hosting
the
annual
GRAMMY
celebration
for
the
second
consecutive
year,
aims
to
maintain
momentum
in
creating
spaces
celebrating
global
independence
within
the
music
industry.
With
Bulleit
Frontier
Whiskey
as
the
official
spirits
partner,
Diageo
continued
its
support
of
the
event,
highlighting
the
Pioneer
Project
that
backs
the
next
generation
of
creators.
VIP
guests
enjoyed
exclusive
access
to
Johnnie
Walker
Blue
Label.
“For
us
at
Bulleit
Frontier
Whiskey,
this
event
is
about
celebrating
all
of
the
independent
artists
across
the
globe,
but
we
wanted
to
especially
shout
out
the
142
independent
artists
we’ve
collaborated
with
through
our
partnership
with
UnitedMasters,”
said
Jesse
Damashek,
SVP
Marketing,
Whiskey
and
Liqueurs
at
Diageo.
“Though
the
celebration
lasted
just
one
evening,
we
believe
the
industry
executives,
artists,
and
fans
in
attendance
should
carry
on
the
Celebration
of
Independence
beyond
the
festivities
via
our
newly
released
playlist.”
Delta
Air
Lines
joined
the
celebration
to
champion
independent
music
and
artists’
future
and
current
success.
Honda
collaborated
with
UnitedMasters,
creating
a
lively
pre-show
atmosphere
for
fans,
featuring
the
Honda
All
Electric
Prologue
vehicle
on
display
and
a
unique
Honda
music
experience.
Notable
guests
from
the
previous
year
included
Jay-Z,
Beyoncé,
Nas,
DJ
Khaled,
Wiz
Khalifa,
Future,
Daniel
Kaluuya,
Damson
Idris,
and
more.
This
year’s
event
followed
the
groundbreaking
announcement
of
UnitedMasters’
expansion
into
Nigeria,
underscoring
the
platform’s
impact
on
emerging
African
artists
on
a
global
scale.
With
a
rapidly
growing
platform
that
has
collaborated
with
over
2
million
independent
artists,
the
“A
Celebration
of
Independence”
concert
is
a
testament
to
UnitedMasters’
mission
to
provide
artists
worldwide
with
a
stage
to
showcase
and
grow
their
talents.
