Source:
Diageo
/
Diageo
Spirits
powerhouse
DIAGEO
celebrates
the
50th
Bayou
Classic
with
$50k
Scholarships
to
Grambling
State
University
and
Southern
University.
It’s
officially
the
season
of
giving
and
one
of
the
spirits
industry’s
biggest
conglomerates
DIAGEO
is
leading
by
example.
Their
portfolio
comprised
of
Crown
Royal,
CÎROC,
Don
Julio,
and
more
sponsored
the
2023
Bayou
Classic
in
New
Orleans.
On
Saturday,
November
25,
the
50th
Bayou
Classic
went
down
and
DIAGEO
was
front
and
center
with
surprises
of
their
own.
DIAGEO
hosted
a
weekend
full
of
activities
honoring
HBCU
culture,
education,
and
scholarship
during
the
Greek
show
and
Battle
of
the
Bands.
According
to
Essence,
the
Spirits
company
blessed
the
presidents
from
Southern
University
and
Grambling
State
University
with
an
extra
$50,000
for
endowment
funds
during
the
game.
“We
are
proud
to
return
to
New
Orleans
at
the
50th
Bayou
Classic
for
a
2nd
year
in
a
row
and
show
up
for
the
community
during
moments
that
matter
and
work
with
institutions
like
Grambling
State
University
and
Southern
University
that
share
our
commitment
in
shaping
a
more
equitable
society,”
said
Dr.
Danielle
Robinson,
Head
of
Community
Engagement
and
Partnerships
at
DIAGEO.
“DIAGEO
was
not
only
able
to
provide
scholarships
for
the
advancement
community
has
provided
funding
of
over
$11
million
to
over
29
HBCUs!
We
look
to
the
future
diverse
leaders,
to
provide
them
with
much
needed
financial
assistance
and
champion
them
to
success.”
With
this
being
the
brand’s
second
year
as
the
official
spirits
partner
it’s
safe
to
say
they
left
their
mark
on
how
a
spirits
partnership
should
look.
In
the
past
two
years,
DIAGEO
has
reportedly
invested
$11
million
in
HBCUs
in
addition
to
endowment
programs
supporting
underrepresented
groups.
The
world
spirits
leader
is
just
getting
started
with
this
partnership
and
will
expand
their
efforts
in
2024.
Which
HBCU
college
would
you
like
to
see
blessed
during
the
2024
gift-giving
season?
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