SOURCE SPORTS: Kansas City Chiefs Wildcard Win Sets Record for Most-Watched Event on Streaming Service

Keon January 16, 2024 2 minutes read

The
Kansas
City
Chiefs’
victory
over
the
Miami
Dolphins
proves
that
the
NFL
audience
will
travel
anywhere
football
is
aired.
According
to

ESPN,
the
AFC
wild-card
game
was
streamed
on
Peacock
and
is
the
most-watched
event
on
a
streaming
service.

As
per
Nielsen,
the
Chiefs’
win
drew
an
average
of
23
million
viewers
across
Peacock,
NFL+,
and
NBC
affiliates
in
Kansas
City
and
Miami.
Nielsen’s
Sunday
night
report
indicates
that
the
game
achieved
a
total
reach
of
27.6
million
viewers.

In
comparison,
last
season’s
streaming
matchup
of
the
Los
Angeles
Chargers
and
Jacksonville
Jaguars
averaged
20.61
million
viewers.
There
is
power
in
the
Chiefs.

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In
the
modern
world,
social
networks
play
a
key
role
in
popularizing
sports
teams
and
events.
This
is
clearly
seen
in
the
case
of
the
official
Instagram
account
of
the
Kansas
City
Chiefs
(@chiefs).
According
to
data
from
the
comparation
team
at

CasinospotFR,
as
of
December
31,
2023,
@chiefs
had
3,264,148
followers,
but
by
January
16,
2024,
this
number
increased
to
3,357,838,
signifying
a
growth
of
93,690
new
users
in
just
16
days.
This
increase
in
followers
not
only
reflects
a
heightened
interest
in
the
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following
matches
and
newsworthy
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but
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opens
up
new
opportunities
for
monetizing
the
account.
For
instance,
the
cost
for
a
sponsored
post
on
the
@chiefs
Instagram
account
can
range
from
$5.48
million
to
$8.22
million,
a
significant
sum
for
further
development
of
the
team
and
promotion
of
American
football.