Nationwide’s Announces Jingle Challenge Thanks To Erica Campbell’s Daughter Zaya’s Viral Rendition

The
Daily
Grind
Video

Source:
Momodu
Mansaray
/
Getty

Gospel
singer
and
entertainer

Erica
Campbell’s
daughter
Zaya
encourages
high
school
music
programs
to
join
her
in
the
Nationwide
Jingle
challenge,
running
now
until
next
week.
The
11
year
old
went

viral
when
she
was
just
5
years
old.
Read
more
and
learn
about
the

challenge
inside.

Back
in
October
2023,
Zaya
went
viral
on
social
media
as
she
sang
Nationwide’s
iconic
“On
Your
Side”
jingle.
It
wasn’t
just
for
the
jingle,
but
it
had
everything
to
do
with
her
hilarious
and
soulful
approach
to
the
beloved
song.
Her
strong
vibrato,
reminiscent
of
timeless
gospel
singers
like
her
mom
Erica
Campbell,
quickly
drew
in
TikTok’s
latest
viral
trend.

The
original
sound
includes
a
video
of
5-year-old
Zaya,
daughter
of
Erica
Campbell,
singing
the
Nationwide
jingle.
Erica
is
a
contemporary
gospel
artist
who
was
a
part
of
the
adored
group,
Mary
Mary.
While
the
video
is
a
few
years
old,
as
Zaya
is
now
11,
the
clip
resurfaced
recently
and
has
been
a
popular
sound
on
social
media.

It
led
to
Nationwide’s
new
contest,
which
enlisted
Zaya
as
the
sound’s
creator.
In
a
new
advertisement
for
the
contest,
Zaya
calls
high
school
students
to
try
their
own
version
of
the
Nationwide
jingle
and
upload
it
to
TikTok
using
the
#nationwideChallengeContest
hashtag
and
tagging
the
company
in
their
caption.

Easy
enough.

Nationwide’s
Chief
Marketing
Officer,
Ramon
Jones,
shared
the
company’s
enthusiasm
partnering
with
the
11-year-old
in
a
recent
statement.
“Nationwide,
like
thousands
of
others,
was
blown
away
by
Zaya’s
take
on
our
iconic
jingle,”
Jones
said.

“Nationwide
has
supported
education
and
educators
for
decades,”
Nationwide’s
Chief
Marketing
Officer
Ramon
Jones
said.
“Through
programs
like
Prom
Promise,
the Golden
Owl
Award and
many
others,
Nationwide
has
helped
teachers
provide
an
extraordinary
education
for
students
of
all
ages,
and
in
turn
created
awareness
about
insurance,
financial
services
and
planning
for
retirement
once
their
time
in
the
classroom
is
over.
The
Nationwide
Jingle
Challenge
is
the
latest
such
program.”

Erica
was
such
a
proud
mama,
posting
some
exclusive
behind
the
scenes
content
from
the
commercial
filming.
She
acted
as
a
mom,
make
up
artist
and
manager
on
set.

Check
out
the
video
below:

Here’s
how
to
enter
the
contest:

Teachers
or
music
directors
will
upload
their
group’s
version
of
the Nationwide
jingleto
TikTok
using
the
#NationwideChallengeContest
and
tagging @nationwide in
the
copy/caption.
The
five
entries
with
the
most
likes
at
the
end
of
the
Contest
Period
will
each
win
$5,000
to
support
the
school
music
programs
associated
with
the
winning
group.

The
Challenge
runs
from
Nov.
28
through
Dec.
13,
2023.
Additional
contest
details
are
located
on Nationwide’s
Newsroom.
Official
contest
rules
can
be
found here.