Source:
Courtesy
/
RCA
Records
This
past
weekend
Atlanta
based
Grammy
nominated
rapper
Latto
gave
back
to
her
community
at
her
third
annual Christmas
In
Clayco event
for
her Win
Some
Give
Some foundation.
The
global
superstar
donated
over
$500k
worth
of
gifts,
some
through
donations
or
sponsorships
from
brands
such
as UGG,
Savage
x
Fenty,
Apple,
Liquid
Death,
Wingstop,
Rap
Snacks,
HALLS,
Camille
Rose and
more.
The
event
came
a
few
days
prior
to
her
official
‘Latto
Day’
(December
18th)
proclaimed
by
the
county,
who
also
honored
her
with
the
key
to
the
city
as
well.
With over 1
billion
streams worldwide across
all
platforms
and
accolades
continuing
to
rack
up
from
her
success,
it’s
clear
that
Latto
has
set
the
stage
to
become
a
global
superstar. The
release
of
her
hit RIAA-certified 3x Platinum
single
“Big
Energy” in
September
2021
has
made
Latto
inescapable.
She
went
on
to
make
history
with
the
single
as the
first
female
rapper
to ever have
a
#1
record
at
Pop,
Rhythm
and
Urban
Radio with
the
same
single.
Overall,
she’s also the
first
female
artist
in
12
years to
accomplish
this
feat,
joining
the
company
of Rihanna (“Rude
Boy”), Alicia
Keys (“No
One”), Beyoncé (“Irreplaceable”), Mary
J.
Blige
(“Be
Without
You”)
and Mariah
Carey (“We
Belong
Together”),
the
last
five
to
previously
achieve
this.
Since
then,
she
has
won
various
awards
including: “Best
New
Artist”
at
the 2022
BET
Awards,
“Best
New
Artist” at
the 2022
People’s
Choice
Awards, Variety Hitmakers
“Breakthrough
Artist”
Honoree,
2023 Billboard’s
Women
in
Music
“Powerhouse
Award,” “Song
of
the
Summer” for
“Seven”
with Jung
Kook at
the 2023
MTV
VMA
Awards, and “Best
Female
Hip-Hop
Artist”at
the2023
BET
Awards. In
addition
to
all
the
awards
Latto
has
racked
up
over
the
past
few
years,
she
was
also
nominated
at
the 2023
Grammy
Awards for “Best
New
Artist”and “Best
Melodic
Rap
Performance”
(for
“Big
Energy
(Live) and
has
graced
multiple
print
covers
in
2023
alone
such
as Cosmopolitan, Rolling
Stone
“Musicians
on
Musicians”
Issue with Snoop
Dogg, XXL
Magazine –
which
included
a
video
component
for XXL’s
first-ever
all
female
cypher
curated
by
Latto(that
trended
on
Youtube
and
went
viral)
–
and
a
digital
cover
for Forbes
’30
Under
30’ as
the
call
out
for
the
Musicians
section.
Latto
just
wrapped a
summer
festival
run
in
Europe
that
included Wireless
Festival (London), Roskilde
Festival (Denmark), Rolling
Loud
Germany, and
more. She
also
attended Milan
Fashion
Week where
she
went
to
various
shows
including Robert
Cavalli,
Etro,
Blumarine,
Diesel and GCDS. With
the
release
of her
latest
singles and
collaborations
plus working
on
her
next
album,
the
next
chapter
of
Latto’s
career will
have more
new
music,
more
vibrant
visuals
and
more big
energy from The
Biggest.
Salute
to
Latto
for
all
that
she’s
doing
in
the
music
game
and
for
her
community.
We
can’t
wait
to
see
what’s
next!
Source:
Courtesy
/
RCA
Records
