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Back in October, Cardi B unveiled the Club C Cardi shoe, a collaboration with Reebok that would go on sale on November 13. As a part of its rollout, she did a cover shoot for Footwear News, but the resulting image received a large amount of criticism after it appeared to emulate the Hindu culture, which many found disrespectful.
Cardi b did not pay âhomageâ to the Hindu goddess Durga by holding a shoe in her hand, this is plain disrespect and in no way cultural appreciation. she canât getaway with this without addressing and apologizing for mocking our culture pic.twitter.com/ZLVcz0mBlB
â Hana (@MissAmericHANA) November 11, 2020
you’re fucking kidding this is so disrespectful to hindu culture?? how do celebrities not understand that using other people’s culture to promote their brand is wrong on so many levels!? On top of that they’re comparing CARDI B to a hindu goddess⊠worms for brains. pic.twitter.com/Oz7g79VMqn
â sami (@soobmoob) November 11, 2020
One person labeled it as âplain disrespect,â saying that the cover is âin no way cultural appreciation,â while another asked, âhow do celebrities not understand that using other peopleâs culture to promote their brand is wrong on so many levels!?â In response to the backlash, Cardi apologized for offending people with the photoshoot.
Cardi Addressing The Hindu Situation In Apologizing Pt 1 Via: Instagram stories pic.twitter.com/YRo2XKXK9s
â The Popular Table (@PopularCardiB) November 11, 2020
âWhen I did the Reebok shoot, the creatives told me I was going to represent a Goddess; that she represents strength, femininity, and liberation, and thatâs something I love and Iâm all about,â she said. âAnd though it was dope, if people think Iâm offending their culture or their religion I want to say Iâm sorry. That was not my intent. I do not like disrespecting nobodyâs religion. I wouldnât like people to offend my religion.â She added, âI wasnât trying to be disrespectful; maybe I should have done my research, Iâm sorry, I canât change the past, but I will do more research for the future.â
Footwear News also shared a statement on the issue with People. âYesterday we posted content from our exclusive Cardi B cover shoot. One of the images was intended to pay homage to Hindu goddess Durga, and our intent was to show a powerful woman,â the magazine said. âHowever, we realize we were not considerate of certain cultural and religious perspectives and how this could be perceived as deeply offensive.â They added, âToday, weâre releasing another cover from the shoot that was a subscriber exclusive.â
Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.