Bossip
Video
So
So
Def
Recordings,
Inc.
has
started
a
new
chapter
in
its
storied
history!
Source:
Steven
James
/
Courtesy
It
was
just
announced
that
the
label
has
inked
a
multi-year
deal
which
will
bring
the
legendary
label
and
all
its
recordings,
publishing,
as
well
as
its
historic
So
So
Def
Recordings
back
catalog
to
Create
Music
Group.
In
addition,
the
new
collaboration
will
launch
new
music
and
new
artists
under
the
direction
of
GRAMMY®
Award-winning
producer,
hall
of
fame
songwriter,
and
rapper
Jermaine
Dupri.
Dupri
will
also
serve
as
the
new
Creative
Director
for
Create
Music
Group.
Dupri’s
focus
is
the
future
of
So
So
Def
Recordings…with
tunnel
vision
FORWARD,
in
a
comment
released
exclusively
to
BOSSIP,
we
were
told
his
vision
is
to
“make
the
company
louder
and
a
TRUE
magnet
for
up-and-coming
superstars.”
We’re
told
Dupri
is
excited
to
sign
and
introduce
fresh,
new
artists
to
the
music
scene
and
just
as
excited
to
continue
to
introduce
hot,
new
music
to
the
masses.
Related
Stories
Furthermore,
Dupri
will
transition
from
CEO
of
So
So
Def
Recordings
to
Chairman
&
Founder.
He
has
appointed
Bryan
Patrick
as
the
new
CEO,
and
Joe
Romulus
Esq
as
Head
of
Legal
Business
Affairs.
As
Creative
Director,
Dupri’s
plans
include
focusing
on
expanding
the
company’s
impact
on
the
cross-section
between
music
and
culture.
Regarding
the
new
deal,
Dupri
commented,
“I
have
been
looking
for
a
home
for
the
entire
So
So
Def
brand
so
I
can
continue
to
do
what
I
started.”
“Jermaine
has
been
one
of
the
most
successful
and
impactful
forces
in
music
for
the
last
three
decades,”
said
Jonathan
Strauss,
Founder
and
CEO
of
Create
Music
Group.
“We
are
honored
that
he
and
his
team
have
decided
to
partner
with
us
for
both
his
catalog
and
future
output.”
Fans
are
the
ones
who
will
benefit
the
most
from
this
new
partnership
as
they
plan
to
roll
out
tons
of
new
music,
while
introducing
new
talent
for
the
world
to
embrace,
ushering
in
a
“new
day”
at
So
So
Def
Recordings.
Sounds
like
JD
is
getting
to
the
bag.
We’re
definitely
interested
to
see
what
acts
are
signed
and
what
music
is
released
under
this
new
deal.
What
do
you
think?