Bossip
Video
Source:
Derek
White/Getty
Images
Bag-collecting
rapper/actor
Quavo
teamed
up
with
global
spirits
company
Sazerac
to
launch
White
X
Cognac–one
of
the
first
and
only
white
cognacs
available
in
the
U.S.
Described
as
“fresh,
modern,
and
light,”
White
X
hopes
to
usher
in
a
new
era
of
luxury
with
a
“smoother,
sweeter,
and
more
mixable
white
cognac”
offering
the
delicacy
of
a
youthful
cognac
with
“rich
flavors
that
linger.”
“What
I
love
about
White
X
is
that
it’s
an
entirely
different
drink
experience
than
any
other
type
of
cognac,”
said
Quavo.
“I’m
a
big
believer
in
challenging
the
status
quo,
and
I
think
that’s
the
role
of
white
cognac.
White
X
is
for
those
who
aren’t
afraid
to
shake
things
up,
put
in
the
work
and
celebrate
their
accomplishments.
This
is
the
drink
they’ve
been
waiting
for.
Neat
or
in
a
cocktail,
White
X
is
smooth
and
sippable
–
a
reward
for
the
hustle.”
Clear
and
golden
straw
in
color,
White
X
is
“fresh
and
light
on
the
nose
with
a
slight
sweetness
and
intense
notes
of
white
and
yellow
peaches,
elegant
vanilla,
and
an
undertone
of
dried
rose
petals,”
per
the
press
release.
Guests
were
invited
to
experience
the
new-to-world
white
cognac
at
a
lavish
launch
soirée
with
flowing
cocktails,
tasty
eats,
and
good
vibes
in
the
heart
of
midtown
Atlanta.
Source:
Derek
White/Getty
Images
“White
X
challenges
the
traditional
cognac
category
with
its
fresh
and
light
taste
–
it’s
a
total
departure
from
many
pre-conceived
perceptions
about
cognac
overall,”
said
Jess
Scheerhorn,
Global
Cognac
Brand
Director
at
Sazerac.
“Quavo’s
electrifying
style
and
willingness
to
break
down
barriers
makes
him
the
perfect
fit
to
help
us
debut
this
brand.”
In
the
next
few
months,
White
X
will
take
over
Atlanta’s
hottest
clubs,
bars,
and
restaurants
while
being
widely
available
at
local
off-premise
retail
stores.
Source:
Derek
White/Getty
Images
Similar
drops
will
happen
in
Miami,
FL
(February),
Los
Angeles,
CA
(March),
New
York
City,
NY
(April),
and
Dallas,
TX
(May)
before
White
X
becomes
widely
available
in
all
markets
across
the
country
beginning
in
June
2024.
Source:
Derek
White/Getty
Images
The
first
100
White
X
bottles
ever
produced
will
be
available
via
BlockBar
beginning
Wednesday,
February
7
at
10
AM
EST.
For
more
info,
click
here.