BLK Dating App Launches “New Year, Real You: #RealNotPerfect” Campaign To Empower Black Women In 2024

Source:
Courtesy
/
BLK

BLK
Dating
App,
the
world’s
largest
dating
and
lifestyle
app
for
the
Black
community,
has
officially
launched
its
empowering
campaign
for
the
new
year.
The
uplifting
initiative
entitled
“New
Year,
Real
You:
#RealNotPerfect”
was
created
to
inspire
and
embolden
Black
women,
encouraging
them
to
embrace
and
proudly
exhibit
their
authentic
selves
across
every
area
of
their
life,
including
dating,
community,
education,
and
the
professional
arena.

In
recognition
of
the
pivotal
roles
played
by
Black
women
as
the
backbone
of
our
society—
leading
families,
shaping
communities,
influencing
policy,
and
making
indelible
marks
in
on
contemporary
culture
—
the
“New
Year,
Real
You:
#RealNotPerfect”
campaign
confronts
prevailing
societal
expectations.
BLK
Dating
App
is
committed
to
dismantling
these
constraints,
forging
a
safe
space
where
Black
women
can
express
their
true
selves
without
the
fear
of
judgment
or
prejudice.

The
focal
point
of
this
transformative
campaign
is
a
visually
captivating
brand
video
featuring
four
extraordinary
Black
women
in
various
stages
of
their
lives.
Moderated
by
BLK’s
esteemed
Relationship
and
Intimacy
Expert,
Marissa
Nelson,
these
transparent
and
authentic
conversations
will
delve
into
the
challenges
faced
in
2023
when
striving
for
authenticity,
their
personal
commitments
to
embracing
their
genuine
selves
in
2024,
and
how
BLK
is
creating
a
safe
space
for
Black
women
to
show
up
as
the
most
authentic
versions
of
themselves.

The
impactful
brand
video
will
be
reimagined
into
four
shorter,
compelling
segments,
each
highlighting
the
individual
journey
of
each
of
these
remarkable
women.
Unveiled
on
BLK’s
social
media
platforms
during
the
month
of
January,
these
social
videos
are
designed
to
ignite
engagement
and
drive
conversation
within
the
app’s
female
community,
fostering
a
deeper
sense
of
connection
and
shared
experiences.

“As
a
community
that
has
played
a
pivotal
role
in
shaping
culture
throughout
history,
authenticity
is
our
most
powerful
asset,”
said
Jonathan
Kirkland,
Head
of
Brand
and
Marketing
at
BLK.
“At
BLK,
we
encourage
all
of
our
members,
not
just
Black
women,
to
amplify
their
unique
brilliance.
Our
message
is
clear:
Be
bold
and
unapologetically
BLACK!
Shed
the
filters,
forget
the
stereotypes
and
let
the
world
experience
the
true
you.”

Within
the
app,
users
will
be
prompted
to
engage
in
the
“New
Year,
Real
You”
campaign
by
participating
in
the
in-app
#RealNotPerfect
pledge.
This
pledge
encourages
Black
women
to
be
bold
and
unapologetic,
serves
as
a
commitment
to
showcasing
authenticity
in
every
aspect
of
their
daily
lives.
Users
who
actively
participate
in
the
pledge
will
receive
a
distinctive
#RealNotPerfect
badge,
symbolizing
their
unwavering
dedication
to
embracing
authenticity. To
date,
over
8,000
people
have
signed
the
pledge.