The
Kansas
City
Chiefs’
victory
over
the
Miami
Dolphins
proves
that
the
NFL
audience
will
travel
anywhere
football
is
aired.
According
to
ESPN,
the
AFC
wild-card
game
was
streamed
on
Peacock
and
is
the
most-watched
event
on
a
streaming
service.
As
per
Nielsen,
the
Chiefs’
win
drew
an
average
of
23
million
viewers
across
Peacock,
NFL+,
and
NBC
affiliates
in
Kansas
City
and
Miami.
Nielsen’s
Sunday
night
report
indicates
that
the
game
achieved
a
total
reach
of
27.6
million
viewers.
In
comparison,
last
season’s
streaming
matchup
of
the
Los
Angeles
Chargers
and
Jacksonville
Jaguars
averaged
20.61
million
viewers.
There
is
power
in
the
Chiefs.
Advertisement
In
the
modern
world,
social
networks
play
a
key
role
in
popularizing
sports
teams
and
events.
This
is
clearly
seen
in
the
case
of
the
official
Instagram
account
of
the
Kansas
City
Chiefs
(@chiefs).
According
to
data
from
the
comparation
team
at
CasinospotFR,
as
of
December
31,
2023,
@chiefs
had
3,264,148
followers,
but
by
January
16,
2024,
this
number
increased
to
3,357,838,
signifying
a
growth
of
93,690
new
users
in
just
16
days.
This
increase
in
followers
not
only
reflects
a
heightened
interest
in
the
team
following
matches
and
newsworthy
events
but
also
opens
up
new
opportunities
for
monetizing
the
account.
For
instance,
the
cost
for
a
sponsored
post
on
the
@chiefs
Instagram
account
can
range
from
$5.48
million
to
$8.22
million,
a
significant
sum
for
further
development
of
the
team
and
promotion
of
American
football.
