In
a
spectacle
that
went
beyond
the
boundaries
of
traditional
fashion
events,
The
Lo-Life
Movement’s
2024
Capsule
Line
reveal
at
the
annual
“Lo
Goose
On
The
Deuce”
in
Times
Square
drew
hundreds
of
Lo
Life
/
Polo
Ralph
Lauren
connoisseurs
from
across
the
country.
Lo
Life
enthusiasts
and
fans
who
could
not
attend
the
event
were
able
to
view
this
phenomenon
on Parti.com and
also
buy
the
new
collection
directly
from
Livestream,
which sold
out
the
Jaclar
sneaker
collection
within
an
hour. The
Lo
Life
movement
started
in
1988
and
has
created
a
fashion
phenomenon
around
the
world.
The
event
not
only
showcased
the
movement’s
evolution
but
also
featured
a
contest
that
brought
enthusiasts
together
to
flaunt
their
rarest
and
most
exclusive
Polo
Drip.
Enthusiasts
from
all
over
the
country
came
to
showcase
their
rare
and
most
coveted
Polo
Ralph
Lauren
pieces,
some
even
from
the
’80s
and
’90s,
with
final
contestants
reigning
from
California,
Maryland,
and
Minnesota.
The
contest,
aiming
to
crown
the
individual
with
the
best
Polo
Drip,
brought
forth
a
display
of
vintage
and
rare
gear
that’s
notoriously
hard
to
find.
The
final
contestants,
representing
the
diverse
corners
of
the
U.S.,
elevated
the
competition
with
their
unique
collections.
The
winner
is
chosen
by
crowd
participation.
Contest
Results:
Advertisement
-
Winner:
Trama
Sutra
from
Minneapolis,
Minnesota -
Drip
Highlights:
Drenched
in
vintage
Polo
Bear
gear,
Trapa
Sutra
stunned
the
crowd
by
unveiling
the
rare
gold
Polo
tray
from
the
’90s.
The
back
of
his
goose
coat
paid
homage
to
the
legendary
Lo
Life
originator
“Ski
Black,”
showcasing
not
just
fashion
but
a
deep
connection
to
the
movement’s
roots.
