Source:
Paras
Griffin
/
Getty
ONE
Musicfest
(OMF)
expands
with
TwoGether
Land
Festival
in
Dallas
next
Memorial
Day
weekend.
Read
more
details
about
their
epic
expansion
inside.
After
successfully
hosting
100,000
concertgoers
in
Atlanta
October
2023,
ONE
Musicfest
adds
a
special
collaboration
to
its
festival
umbrella.
Now,
OMF
presents
TwoGether
Land
to
its
already
illustrious
repertoire.
Embodying
the
spirit
of
unity
and
togetherness
through
the
power
of
music,
TwoGether
Land,
the
latest
addition
to
the
OMF
family
in
partnership
with
Live
Nation
Urban,
is
set
to
make
its
mark
in
Dallas
at
the
historic
Fair
Park.
Known
for
its
commitment
to
fostering
a
sense
of
community
and
inclusivity,
the
renowned
OMF
has
chosen
the
vibrant
city
of
Dallas
as
the
perfect
canvas
for
its
expansion,
introducing
TwoGether
Land
as
a
sister
festival.
OMF
encourages
its
fans
to
save
the
date
for
Memorial
Day
weekend
on
Saturday,
May
25,
and
Sunday,
May
26,
2024.
“From
day
one,
our
motto
has
been
unity
through
music.
It’s
not
just
about
the
melodies;
it’s
about
bringing
people
together,”
founder
of
ONE
Musicfest
J
Carter
shared.
“TwoGether
Land
is
more
than
a
festival;
it’s
a
celebration
of
diversity,
culture,
and
the
unique
spirit
of
the
Southwest.”
After
carefully
considering
various
markets
nationwide, the
festival
recognized
the
often-overlooked
potential
of
the
Dallas
region.
With
a
rich
history,
a
diverse
cultural
scene,
and
a
significant
influence
on
neighboring
cities,
Dallas
stood
out
as
the
ideal
location
for TwoGether
Land.
The
festival
aims
to
address
a
gap
in
cultural
representation
in
the
region;
with
the city
being
home
to Fair
Park,
which
hosts
the
biggest
State
Fair
in
the
nation, the
location
hits
the
mark
as
a
cultural
destination.
“As
the
mayor
of
Dallas
and
as
a
huge
music
fan,
I
am
thrilled
to
welcome
this
exciting
two-day
festival
of
live
performances,
art,
food,
and
fun
to
Fair
Park.
Dallas
is
an
ideal
city
for
events
like
TwoGether
Land
presented
by
ONE
Musicfest,
and
I
hope
to
see
it
become
a
staple
in
our
culture
scene
for
years
to
come,”
says
Dallas Mayor
Eric
Johnson.
OMF
has
made
it
its
mission
to
embrace
and
celebrate
the
local
culture
of
the
host
city.
By
collaborating
with
personalities,
influencers,
radio
stations,
businesses,
and
creatives
from
the
Texas
region, TwoGether
Land promises
to
be
an
authentic
representation
of
Southwest
culture.
The
festival
will
be
a
melting
pot
of
Texas
entertainers
and
creatives,
ensuring
a
unique,
immersive
experience
that
resonates
with
the
local
community.
“We
want
TwoGether
Land
to
feel
like
it
belongs
to
the
Southwest,
to
Dallas.
It’s
not
just
an
expansion;
it’s
an
integration
of
the
rich
cultural
tapestry
that
defines
this
region,”
adds
J
Carter.
Demographics
play
a
crucial
role
in
the
festival’s
choice
of
music
genres.
With
a
focus
on
R&B,
Hip
Hop,
and
Latin
artists, TwoGether
Land aims
to
cater
to
the
diverse
musical
preferences
of
the
Dallas
market.
Recognizing
the
vibrant
and
progressive
multicultural
community
in
the
Southwest.
“We
look
forward
to
adding
to
the
success
of
ONE
Musicfest
by
hosting
the
TwoGether
Land
Festival
at
Fair
Park,”
General
Manager
of
Fair
Park, Stacey
Church,
said
of
the
exciting
festival.
“With
its
mix
of
diverse
music
genres,
this
event
will
provide
a
music
festival
option
that
the
Dallas
market
has
been
missing.”
With
the
line-up
to
be
announced
soon, the
expansion
is
made
possible
with
the
support
of
presenting
sponsor Procter
&
Gamble and
key
partners Toyota
and
Martell.
Together,
they
aim
to
elevate
the
festival
experience
and
contribute
to
the
success
of
this
cultural
celebration.
“Atlanta
can’t
have
all
the
fun,”
says
J
Carter.
“This
is
a
call
to
the
Southwest
region
to
join
us,
celebrate
with
us,
and
show
the
world
the
true
essence
of
our
music
and
culture.
TwoGether
Land
is
our
collective
voice,
and
all
are
welcome
to
be
a
part
of
this
journey.”
Be
sure
to
up
for
TwoGether
Land
pre-sales
and
learn
more
information
about
OMF’s
latest
venture here.
Check
out
their
promotional
video
below:
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